Keeping It Human: AI and the Future of Member Service

In this episode of CFC Solutions Cast, Bobby Smith, CEO of South Carolina-based New Horizon Electric Cooperative, shares how artificial intelligence (AI) might reshape the way cooperatives serve their communities. From discussing fears about job losses to finding practical ways to make employees’ work easier and more meaningful, Smith explains why AI is not about replacing people, it’s about empowering them. The conversation also dives into how technology can strengthen cooperative values and keep member relationships personal in a digital age.